History of the Beer Growler Essay Example for Free

History of the Beer Growler Essay Introduction I. Attention-getter: Does anyone know what the term Growler means and how it relates to beer? (merriam-webster. com) A container for beer bought by the measure (can, pitcher, bottle, etc) II. Thesis statement: Beer is drank everyday in the United States, without a single consideration of the vessels they come in or how they came to be. III. Preview of Main Points: Today were going to discuss, when the growler first emerged, how it got its name, and the common day growler. Transition: Starting with my first point, when growlers first appeared. 1. The first growlers are believed to have emerged in the mid 1800s. A. The consumer wanted to drink beer at home, and during lunch breaks at work. B. They were the only way to have beer outside of the saloon or local tavern C. Growlers varied from glass, to pottery, to the most popular being a 2qt galvanized pail with lid. D. (focusonthebeer. com) they were sold as a pint, and filled 1/2 beer, and 1/2 foam. . Transition: Now that we have discussed when they emerged, lets talk about how they got their name. 2. The term growler is actually up for some debate. A. Some believe it was sound of CO2 escaping from the lid of the pail. B. Others believe it was rumbling of the stomachs of workers waiting to have beer during lunch. C. (bottles. net) Many also believe it was conflict between the bartender, and the customer. The customer was growling about not having a full pail, and the bartender was growling about only having to charge for a pint. Transition: Lastly we are going to discuss the common day growler. 3. It wasnt until 1989 when it emerged again, in what we are familiar with today in terms of the growler A. (beeradvocate. com) In 1989 Charlie Otto is being credited for what we see in today’s growler B. (grandtetonbrewing. com) formerly Otto brothers brewing company Otto wanted to allow his customers to take beer home and enjoy it. C. After discussing this with his father, his father told him he needs a growler, which his father remembers getting filled for his father. D. Common day growler is a glass jug with a small handle. Often times with the Brewery label silk screened on the bottle Conclusion A. Review of Main Points: Today we have went over when the growler emerged, how it got its name, and the common day growler. B. Residual message: Today the growler is particularly popular with the craft beer breweries; it is believed to have stopped over 1 billion bottles, and cans going into the trash each year. References: Source 1 Merriam-Webster, 2013. Definition of the word Growler. Available from Merriam-Webster via internet (http://www. merriam-webster. com/dictionary/growler). Source 2 IGrind, November 12, 2011. The Growler: Part 1 The Past. Available via the internet (http://www. focusonthebeer. com/2011/11/growler-part-1-past. html) Source 3 Jess Kidden, 2013. History of the Growler Available via the internet (http://www. bottless. net/The_History_of_The_Beer_Growler_s/605. htm) Source 4 BeerAdvocate, July 31, 2002. The Growler: Beer-to-Go! Available via the internet (http://beeradvocate. com/articles/384) Source 5 Grand Teton Brewing, Growler History. Available via the internet (http://www. grandtetonbrewing. com/Growlers. html).

Media Convergence: Advantages and Disadvantages

Media Convergence: Advantages and Disadvantages Introduction The electronic highway of information that is girdling the world has brought an end to the Gutenberg era. Transition from a â€Å"stones throw away† world to a â€Å"click away† world has changed the way we live, interact, socialize and work. It has also changed the way we perceive culture, people, processes, objects i.e. life in short. The high speed network fabric has rendered geographical boundaries irrelevant. A few years back it may have sounded like an idea by Slartibartfast from the legendary planet of Margarathea(from the Hitchhikers Guide to the Galaxy) but with the advent of technological platforms this aint a far-fetched idea any longer but is the reality of the present times. It all began with the technological outburst which led to the availability of various platforms that helped to efficiently maximize the transfer of information. The degree of separation between the company and the consumer has reduced considerably. Branding Redefined Branding is no longer the privilege of the larger conglomerates or the big pockets. With the advent of technology and the significant reduction in the costs associated with branding, smaller companies that are taking branding seriously have cropped up like mushrooms. The competition is much tougher and there is this race of owning properties both online and real to cut out the competition. In the context of sports we can take the example of the Indian Premier League (IPL) the largest sport event in India this year. So there would be sponsors for IPL who would demand exclusivity. This is applicable across industry sectors- say a sponsor of something like MTV Roadies who would end up owning the content rights of the show- just to kick competition out of the advertising sphere for the show. The questions that loom large are â€Å"Has the traditional media died?† or â€Å"Has it just reduced to a mere supporting media?† or â€Å"Have the rules of the game changed?† or â€Å"Is it a new game altogether?† Brand experience is both emotional and functional. It is not only a promise that a company makes, or an assurance to the quality of the product as mentioned by Aaker(1991) but it also has a psychological role to play. They make you feel good about yourself or are an expression of yourself. They also fulfil social needs like a sense of affiliation or belongingness to a community or a group of people who think alike. The very fact that names like Arsenal, Manchester United of the English Premier League (EPL) are household names in a country like India where nothing but Cricket sells, shows the growth of sports branding. This phenomenon has been more evident in the recent past all because of the media convergence (Kerr,2008). There are fan communities where people can discuss their teams, interact with people with similar sentiments, vent their anger when a player does not perform and share their grief when their team loses. The arrival of sport channels has provided a medium to the broadcasters to telecast all kinds of sports and not just cricket. There is as much of motor sports, basketball, tennis and football as there is cricket. The question that pops up next is, what is the brand? Is it the player, the club or is it Football the game itself? If yes, how has a little white ball and a green field inspired the most successful brand principles that has led to true brand management? The concept of a sport being a brand may sound a little ridiculous at first, but the figures dont lie. A Brand Finance survey conducted in 2005 revealed that Manchester United had a brand value of  £197m, Liverpool a value of 156m, Chelsea  £137m and Arsenal a brand value of  £115mn. Indian Premier League (IPL) The Sport Renaissance in India India has two primary religions Bollywood and Cricket. The only differentiating factor that sets sports entertainment apart from the rest is the passion that it commands and the real time execution. The cricket economy world over is 1bn USD to which India contributes to more than 60%. This includes revenues from ticket sales, sponsorship, endorsements and broadcasting rights. In 2008 the remote wars in the households in India had struck a truce as all the members in the family were glued onto one thing -the IPL for their own different reasons. Be it the glamour, be it the sport, be it the uniqueness of the concept or be it the hype around the event, IPL redefined entertainment. The General Entertainment Channels (GECs) observed a huge dip in the Television Rating Points. Nothing had grabbed the attention of the masses the classes at such a scale ever before. Next year IPL struck again-grander and better. The GECs delayed the launch of new shows as they were sure they had nothing that could compete against the IPL. Such is the potential for the Sport Industry in India. The IPL 09 had rung the death knell of the whole arena of player management in India as small size sponsors signed the best of the players in the Indian team for a year at dead cheap prices. This fiasco happened due to the deals that the IPL Franchise had with these sponsors and the players were bound by it. This was the reason why we saw Master Blaster Sachin, Zaheer and Harbhajan promoting Luminous Invertors and Sehwaag advertising for Jetkings an equipment hardware manufacturer. Is it truly about club over country? The club format brought to the public light through the IPL has shattered the myth that sports in India is about national identity and patriotism? In the auction the highest bid jersey was not that of Tendulkar or Ganguly, it was Khans 11. It has given rise to a lot of questions What is it that makes a person support the Mumbai Indians or the Kolkatta Knight Riders? Is it Sachin, Sehwag, Shilpa or Shahrukh? Is it the success of the team or the strategy that they employ when at the field? The other areas of concern would be has this concept of IPL revolutionized the way sport is consumed in India? Will the spectators be interested in an IPL match over India vs Pakistan Test Match? The Moment of Truth in the IPL that made its success eminent was the fact that the crowd actually cheered when Sachin was bowled by Bret Lee. This is an indicator of the fact that sports in India is in the throes of evolution. People are open to accepting it as an entertainment option than a patriotic struggle. Literature Review What is Media Convergence? Britannica Encyclopaedia says, â€Å"Media Convergence is a phenomenon that involves the interlocking of computing and information technology companies, telecommunication networks and content providers from the various media platforms like magazines, newspapers, radio, television, films and the likes. It also says that Media Convergence is the confluence of the 3 Cs Communication, Content and Computing†. According to Henry Jenkins who is a highly respected media analyst and one of the foremost leading experts on the convergence culture paradigm, as well as, the DeFlorz Professor of Humanities and the Founder and Director of the Comparative Media Studies Program at MIT states that, â€Å"the flow of content across multiple media platforms, the cooperation between multiple media industries, and the migratory behaviour of media audiences is what constitutes media convergence†. It is not just the confluence of the traditional and the new digital media but it is also about the unpredictable ways of interaction and association of the consumers and producers of media. It is not solely technological but there is a huge gamut of socio- cultural paradigm shifts that have changed the way the consumer evaluates a product, makes his decision and his social interactions to seek information. It also includes the experience that the producer of the media makes the consumer go through (Viau, 2 001). The world is witnessing the new forms of media in which they have a larger control over the types of feeds they receive, the ease with which they can interact with not just the media but with the media provider as well. This has brought a whole new dimension of competition to the traditional media platforms. This has also led to a lack of dependence of the consumers on any particular media which in turn translates to lesser loyalty. Benefits of Media Convergence: The content creators can use the platform to generate customized content that is targeted at a specific group. This has also brought about a change in the dynamics of economy as distribution and cost structure is not the same in traditional media. It has brought about a sense of Post Modernism to the field of media consumption where the consumer is not an audience but is also a co creator. This has also brought about a change in the experience that a person goes through by consuming media. It has transcended the limitations of the traditional media. Negatives of Media Convergence: This has brought in a certain amount of unpredictability in the responses that a media would receive. With the audience being exposed to a plethora of media platforms it gets tough to understand what has had what kind of effect on the consumer. Media Convergence has brought about a shift in the control that the content creator had over its property. With the advent of blogs, mobiles and emails the consumers are exposed to large amount of unbranded content. This has led to an increase in the competition for consumers time and attention that the content creators face. Is Sport an Industry? Does industry necessarily comprise of a product or service? NO! It could be an offering that is neither of the two but is consumed by the people. Entertainment is an industry and so is religion. Thus Sport is an industry too which comprises of selling sports or selling through sports. Be it the events, leagues and the tickets to view these or the marketing of products through sports- which would include merchandize, licensing and sponsorship (Mason, 1999). The figure below represents a model of the Sport Industry Parallels can be drawn between Sports and a Consumer Product. Below is a representation of the value chain of the sports industry. Sport as a product can be consumed in different ways- playing, watching, reading or being entertained by it. The level of involvement of the consumers -fans in the sports jargon, differs for each of the way. â€Å"Football is a million dollar industry. The sport has a long heritage in UK and has the most prestigious premiership in the world and has attracted players from all four corners of the globe. Most importantly, football inspires passion and the big four, Chelsea Arsenal, Manchester United and Liverpool FC, are among the most valuable brands in the country†, says Ruth Mortimer- a sports marketing blog owner. What is a Sports Brand? What constitutes a sports brand is questionable. It depends on what the product is? Is the league a product or is it the clubs in the league that constitute the product (Goldman, 1989; Grauer, 1983; 1989; Gray, 1987)? It is argued that the league can be taken as a cartel of these entities i.e. the clubs. This would determine the marketing strategies for the league and the clubs. But whatever the case be both are brands in themselves. If football is the category EPL can be taken as the Umbrella Brand and the clubs like Manchester United, Chelsea and the likes would constitute the sub brands. Even the players would be brands in their own respect. If Beckham is the brand then it is dedicated, suave and down to earth (Milligan, 2004). Manchester United stands for excitement and great entertainment all so because right from Cantona to Giggs to Rooney and Ronaldo, the club has stalwarts who are both excellent at the game and are trend setters in their own way. Hence there is a clearly identifiable brand proposition (Baeur et al, 2005). How are sport brands different from the product brands? NBA Franchise was the first to realize the potential of brand building and what organized marketing can do to fuel revenue generation. Andy Mulligan(2009), says, â€Å" Brands are often, somewhat lazily by some people, equated with pure commercialism and worse still with a kind of fluffy marketing that is about spin and not substance.† He is of the view that though Sport is a huge industry, managing teams is not in the least similar to managing a business. The very premise that a business is a tradable property sets it apart. A team is a repository of emotional associations that fans world over share and build. Hence sports team is not a business but it could definitely be a brand as its an identity and a promise that the consumers believe in and an experience that they live. The association of a spectator with a specific club is enhanced by the collaborative play of â€Å"local, national or emotional identifications† (Whannel, 1992, p. 199) or by the un-certainty of the outcome of the game (Clapson, 1992).The degree of association of the club and the spectator is so high that he develops a strong sense of affiliation with the club. He feels proud and celebrates the victories and is all gloomy over the losses. This phenomenon has been termed as Basking in Reflected Glory (BIRG) (Cialdini et al., 1976). Media and Sports The globalization, the opening up of trade barriers, this era of media convergence, the popularity of the internet, and the ever increasing number of netizens has revolutionized the sports industry. The advancements in communication technology provide omniscient access to all kinds of leagues that a team plays in. This coupled with the 24X7 dedicated sport channels has opened up a whole new arena of entertainment. Today the English Premier League and Formula 1 are as popular in the Asia Pacific as they are in Europe. Earlier people used to watch just the league finals but now they have the option to follow their favourite teams irrespective of their geographic location and time. The qualifiers for the Champions League or the NASCAR have a sizeable number of viewers as does the grand finale. When Real Madrid signed the superstar David Beckham, the live telecast of the ceremony attracted more than 2 million eyeballs (Hatfield, 2003). Games of Houston Rockets had a viewership of over 30 million Chinese viewers who tuned in just to watch Yao Ming- their fellow citizen battle the National Basketball Associations (NBA) finest (Larmer, 2005). Manchester United has a huge fan base of close to 24 million in China alone which is more than the number of viewers in Britain. More than half a billion people tune in to watch the weekly games world over. (Datson, 2004). The popularity that these sports command has attracted the attention of sponsors and advertisers. The teams themselves have realized the large potential that the world of marketing has in store. They have capitalized on this opportunity and the audience sentiment by branding themselves. They have a prominent presence across the various levels, be it Below the Line or Above the Line. We have Team Anthems, Jerseys, Videos, Events, Parties, Posters- ALL OF IT! Manchester Uniteds branded licensed jerseys sell more in the USA as compared to all the other Major League Soccer (MLS) clubs combined. The number of hardcore fans has been approximated to a good 4 million in North America alone. Japanese tour groups spent US$500 million on just the tickets and souvenirs from the New York Yankees. All so to watch Hideki Matsui the outfielder from Japan. This was more than five times what the presence of Ichiro Suzuki in Seattle Mariners generated (Whiting, 2003). Internet statistics tell the same story. There are more satellite fans to the NBA. 40% of visitors to the website log on from outside the States and a humongous 20% of the licensed merchandise is sold overseas (Eisenberg et al., 2003). Global Sports Industry Recession When the whole world is in the throes of recession, sports is one industry sector that has not been as badly affected as the others and was quick enough to bounce back within a year. Loss of sponsorship, events being cancelled, biggies withdrawing from the arena; these are some of the development the sports industry has witnessed in the recent past. On one hand we have been witnessing things like Honda, Kawasaki and Subaru withdrawn from motorsport Manchester United lose  £56 million AIG shirt sponsorship US National Football League indicates it will cut workforce by 10% Tiger Woods loses five year $8 million endorsement contract with Buick Vancouver 2010 Olympic Games takes out additional $800 million loan to cover financial shortfall 2009 Indian Masters golf tournament cancelled Arena Football League in US cancelled for the season On the other hand the world witnessed the largest ever viewership and increasing advertising spend TV viewership increased to 1 million (97.4m to 98.4m); advertising investment up $20 million (from $186 million to $206 million) at the Super bowl 2009 Manchester City sold for  £200million+ in summer 2008 Premier League signs new live TV rights deal for  £1.78 billion, surpassing previous deal Badminton England signs record-breaking sponsorship deal with Yonex Manchester United and City will both sign lucrative, record-breaking shirt sponsorship deals if the rumors are to be believed Sports Scenario in India The Sports arena in India has been dominated by cricket for quite some time now. But with the converging media and the Westernization sports like soccer, basketball, motor racing have observed an increasing fan base. A look at the Audience and Viewership data from TAM is enough to prove this point. Cricket is followed by soccer, tennis and wrestling. The reason for the monopoly of cricket is simple. Cricket is the only sport where India has made a mark in the International arena and which still holds hope for Indians to win over others. This has provided it the status of religion in India. The other popular sports would include Soccer, Tennis and Motor Sports as revealed by a TAM report. This marks the herald of a whole new era of sports entertainment and marketing. Below is an overview of the size of the sports industry in India IPL- The Story so Far India has two religions Bollywood and Cricket and the whole country was awestruck when the two joined hands. IPL is all about glamour, excitement and passion. It works on a franchise model where each of team is owned by an industrialist, a celebrity or is a joint venture. There was an auction to own the clubs and then there was an auction to make the team and select the players. This was the golden time for the Cricket Board in India as it made a lot of profits. Franchise rights were tendered with a reserve price of USD 50mn for 10 yrs. The owners get a percentage of the revenue that the team earns and has other streams like merchandising to mint money from too. The primary difference between the IPL and the English Premier League was the fact that in IPL there was a cap on the amount of money that could be spent in building a team. Unlike EPL where the teams that are backed by the deeper pockets manage to buy the best of the players and end up winning the tournaments and the others are a t a competitive disadvantage. Apart from this sponsorship on Television and the ground constitutes a huge chunk of the revenues that the board and the team earn. The IPL website had 50mn page views in the first week and had received 530,000 column cm of stuff written about it in the newspapers in the Season 1. The opening match in Delhi had a Television Rating Point(TRP) of 7.19 which was the highest for any event in India ever. It had a TRP of 6.7 amongst women which is a considerable number considering the fact that Indian women are generally not much into watching sports. Thus we see that it aint just a mere entertainment option but is an industry in itself. The Need Gap The clubs are no longer just teams whose players lend it its brand value. There is a huge industry of sports merchandize, events and the likes that thrives on this its a culture in itself. Keeping this in mind I plan to study formats like the EPL and NBA which are brands in themselves and arrive at the factors that lead to the success of such brands. India as a nation provides huge potential to market these brands. It is not just the passion for the sport or the sentiment of belongingness to a particular nation that commands loyalty. There are several other factors that have converted sports clubs or teams into one of the most valued brands world over. Therefore there is a knowledge gap that exists. It is to study what these factors are and what are the things that affect these factors? Parallels can be drawn between the sports industry in India and in nations abroad which in turn would help marketing sports, teams and clubs as brands in a nation like India- which is a burgeoning economy and holds great prospects for such brands. Research Objectives To understand how sports branding has grown as an industry in the West, taking EPL, NBA, Formula 1 as a case study. To understand the consumer perception of sports as a brand in India by conducting a research amongst the audiences To understand how media convergence has led to the popularity and the cult like fan following of Western sports in India To analyze the Indian sports industry and devise a marketing strategy for building a sports brand in the Indian context Research Methodology Research Design A fan â€Å"represents an association from which the individual derives considerable emotional and value significance† (Madrigal, 1995, pp. 209-210). Thus it is not equivalent to being a spectator. Therefore to understand their behaviour and attitude statistical data about what they watch and how often do they watch does not help in the quest to understand what makes them a fan. Therefore the research methodology would be a mix of quantitative and qualitative as both have their own advantages and contributions to making this study more fruitful. Quantitative studies use the deductive logic to explain social facts (Horna, 1994, p. 121) and thus would help in understanding the behavioural component. This would help in understanding what the crowd constitutes of and what are the primary scalable attitudes exhibited by them. But this fails to explain the underlying reasons for such behaviour, things that differentiate a fan from a spectator. Thus, qualitative study becomes important too. Qualitative methods help in exploring the cognitive components. It also helps explaining the longitudinal behaviour of things rather than a mere snapshot of the present scenario which could be gauged from the quantitative. In depth interviews would be the preferred technique as we seek to understand the reasons why an individual behaves the way he does and not really the collective opinion of a group. The quantitative research can be carried out by administering a questionnaire online and in person. Some statistics can also be gathered from the various databases and research data available publicly. Sampling The research aims to understand how the emergence of media affected the attitude of the people towards Sports in general and the club culture in particular. It is conducted to understand what is it that makes them commit their loyalties to a particular team and how does this affect the economics of the industry. Only SEC A and B are considered based on the assumption that the SECs lower than this dont contribute much. Females have been considered as recent researches show that there are an increasing number of women who have started following sports and participating in it. Hence their opinion and perception could be a valuable contribution. Expected Contribution After studying the responses from the sample, the research would help arrive at answers to various questions regarding the future of the sports industry in India. Questions like where is the industry headed? What kind of sport would sell? How do the sports brands communicate to the people? How has the convergence of media affected their understanding of the sports industry? Apart from this it would help brand managers and sports consultants to design the branding strategies for the various sports brands so that they can sustain themselves in this highly competitive and unpredictable market. Secondary Research: Marketing of Professional Sports Professional sports started with the leagues specializing in one kind of sport which would run for a season and the league enjoyed a monopoly in the arena. But with the advent of infrastructural facilities and increased investments in the industry of sport management there are multiple leagues fighting for the share of eye and heart. They fight for consumers who have a plethora of other entertainment options to select from. Thus the competition in not limited to just the sports industry but is with the larger entertainment industry (Grauer, 1989). The one thing that makes professional sports appealing to the audiences is the uncertainty of the results. The adrenaline rush that the spectator experiences with every passing minute is dramatic and cannot be derived from staged content. â€Å"Like other forms of entertainment, sport offers a utopia, a world where everything is simple, dramatic and exciting, and euphoria is always a possibility Sport entertains, but can also frustrate, annoy and depress. But it is this very uncertainty that gives its unpredictable joys their characteristic intensity (Whannel,1992, p. 199)†. The intensity of appeal and engagement with the sport is further enhanced by the association that an individual has with the sport and if there are stakes that he has in the outcome. The concept of Basking in Reflected Glory(BRIG) talks about the highest degree of association where a fan is a loyal even if the team does not perform well(Cialdini, 1976). Initially the sports leagues were owned by individuals or entrepreneurs but with the growing popularity it has achieved the status of an industry and has been successful in attracting corporate and has taken a more formal structure than a mere source of entertainment. It is due to the involvement of these corporations outside the realm of professional sports management that has brought in newer revenue streams like merchandizing and sponsorships. This model of corporate ownership of a league or a club was started in the USA and was later adopted by the leagues in the continents of Europe and Australia. The biggest advantage of this is that the teams are backed by deep pockets and investment into a team is a part of the investment portfolio of the corporation and not the main business area. Companies like Blockbuster, Disney and Turner from the North American industry of entertainment and broadcasting have benefitted from their presence in professional sports (Cousens and Slack, 1996) . This has also helped Rupert Murdoch to extend his empire across the globe. This has also helped in attracting better players as the salaries are far better, improved facilities to train and huge advertising expenditures to build the fan base. The corporations are not buying into the uncertainty of the game by owning a team but are using the reputation of the team to fuel their interests. For example the treaty between FOX network and the National Football League was not really a profitable venture for the broadcast network as it had to overbid to acquire the rights but as Murdoch puts it, â€Å"it has made [FOX] a real network in the US†(Swift, 1995). Globalization of the Leagues â€Å"Professional sports leagues are now a part of the powerful recreation and entertainment sector of the economy. In addition, sports have â€Å"delocalised†; the global marketplace has made sports less attached to specific places, particularly those which have world-wide appeal, such as football and basketball (Euchner, 1993)†. Satellite TV and Internet has sped up the delocalization of professional sports by making the content available across the globe in real time. The total income of the â€Å"Big 5† football leagues in Europe in the year 2005-06 was  £12.6 billion ($18.54 billion) (Deloitte and Touche 2007), out of which the Barclays English Premier League(EPL) was the largest contributor, generating revenues as high as à ¢Ã¢â‚¬Å¡Ã‚ ¬ 2 billion. The most sought after customers of the industry would be the fans as they are loyal and facilitate generating the revenues required to rope in the best players and management. The media analysts refer the players, the clubs and the leagues as the â€Å"brand† (Globalisation of the league, Dr. Bridgewater, 2007). The brands in this industry are not same as the rest but there are strategies that remain the same. When a FMCG brand has to be made global, what companies generally do is start operations in the country where they would like to have a presence. Similarly, the leagues involve other nations or players that have a different nationality to increase the audience base which in turn would lead to building up the fan base which constitutes the target segment for the merchandise. For example the National Football League (NFL) in the USA announced the first competitive game between the Miami Dolphins and the New York Giants in October 2007, more than a 50,000 tickets were sold within 3 days of the announcement. The buyers comprised of local and expatriate fans. This is representative of the fact that there is huge potential in this industry sector. The number of â€Å"E Loyals†- people who dont hold a season ticket or have been to watch a live match but support the game and the club as they have been exposed to it online or on TV- has been rising in the last few years. They are a segment that is as likely to buy the merchandise as a fan who is a regular at the stadium. Pennants, caps, shirts, flags, bands and other team branded articles are what have led to an increase in the revenues and facilitated penetration in other geographic markets (Cousens and Slack, 1996). English Premier League (EPL) -A Case Study English Premier League is a leading association of professional football clubs in the European Union. It has 20 clubs that play in the league every year and follows the system of relegation. Each of these clubs is a shareholder to the league. The EPL came into existence in 1992 when the First Division in the Football League decided to part ways from the Football League as it had struck a lucrative deal for television broadcast rights. It has the largest revenues in the football arena, close to a $4mn in 2007-08. It is perceived to be more glamorous, entertaining and action centred as compared to the rest of the European Leagues like the Serie A and La Liga in Spain. Premier League has undoubtedly grown to be a global brand. The global fan base of the leading international football brands such as Real Madrid and Manchester United runs in millions of British Pounds and â€Å"shows no sign of waning† (Deloitte â€Å"Football Money League†,2008) What is it that determines a persons identification with a club? A Research conducted in 2002 has identified 5 important factors that govern the association of fans with the team. These are primarily the support that the team gathers at the venue the management of the team the traditions, values, legacy that it entails the social entertainment factor i.e. the fan community that it h

The Practicality of the Social Contract Essay -- Sociology, Society, G

I.) Introduction Society’s structure has been debated and contested as far back as ancient Greece. Since then, man has developed social systems that greatly differ from anything the ancients had in mind. One such system is the social contract theory, which first came to prominence around the time of the enlightenment. Simplified, social contractarians argued that in order to achieve a balanced and stable society, all of its members must sacrifice certain liberties to a government or similar authority. As Rousseau explains, the contract begins when â€Å"Each of us places his person and all his power in common under the supreme direction of the general will† (148). Essentially, it is an agreement between the rulers and the ruled that produces a stable political state. John Locke’s The Second Treatise of Government and Jean-Jacques Rousseau’s The Social Contract are both enlightenment works that detail contractarianism, yet each has a unique and different way of considering the social contract. Although John Stuart Mill is also known for his work with Utilitarianism, his essay On Liberty considers consent and other issues relating to contract theory. These authors provide different insights into the social contract, and frequently one will reject another’s idea and offer a new solution. Even after this meshing of ideas and solutions, contract theory falls short of practicality. The idea is appealing, appearing on the surface as a fair and just way of governance. However, true liberty cannot arise from a contract, as man cannot be â€Å"forced to be free† (150). There are two fundamental flaws with contractarianism: it is not practical and it ignores human nature, and even if were possible to establish a true contract-based society, the citi... ...tract theory does raise additional questions. Rousseau envisioned a society in which every voice was heard. A solution to this impracticality is the idea of representation—something which Locke advocated for in The Second Treatise. The idea makes sense; have one person represent a group of people to improve functionality. However, how can a man fully represent an entire group’s interest? Surely there must be some differences between the representative and those he represents. If that is the case, can one call that justice? The man already relinquished certain rights by accepting the contract. With representation, he also gives up his right to full participation in the system. Despite this problem and the other issues with contractarianism, this theory served as a foundation for the American political system and continues to inspire political ideologies worldwide.

Comparing A Lost Lady and Like Water for Chocolate :: comparison compare contrast essays

Comparing A Lost Lady and Like Water for Chocolate      Ã‚   The worlds about which Willa Cather and Laura Esquivel write hardly seen congruous. Written in different eras, in different styles, and in different cultures, Cather's A Lost Lady and Esquivel's Like Water for Chocolate appear, at first glance, to have little in common. Cather's Victorian realism seems totally incompatible with Esquivel's surrealistic imagery, and yet, if we look closely, we can find common threads woven between the two works. Although differences are obvious, subtle similarities exist in setting, conflict, and central characters. The above excerpt is provided to give the student an idea of the focus of this essy.   The complete essay begins below. Imagine, for a moment, Marian Forrester in her kitchen preparing a tray for tea. As she works, her mind wanders to the letter she received in the post today from Frank Ellinger. "It's been too long since Frank has been out from Denver," she thinks as she glances out the window across the meadow, half expecting to see his form approaching. Instead, she sees in the distance an exotic form, a Spanish maiden, and in a cloud of dust a soldier approaches her. Without slowing his gallop, so as not to waste a moment, he leaned over, put his arm around her waist, and lifted her onto the horse in front of him, face to face, and carried her away. The horse, which seemed to be obeying higher orders too, kept galloping as if it already knew their ultimate destination, even though Juan had thrown the reins aside and was passionately kissing and embracing Gertrudis. The movement of the horse combined with the movement of their bodies as they made love for the first time, at a gallop and with a great deal of difficulty. (Esquivel 55-56) An unlikely scene in Mrs. Forrester's Victorian world? The worlds about which Willa Cather and Laura Esquivel write hardly seen congruous. Written in different eras, in different styles, and in different cultures, Cather's A Lost Lady and Esquivel's Like Water for Chocolate appear, at first glance, to have little in common. Cather's Victorian realism seems totally incompatible with Esquivel's surrealistic imagery, and yet, if we look closely, we can find common threads woven between the two works. Although differences are obvious, subtle similarities exist in setting, conflict, and central characters. Writing during the Victorian era, Cather chooses as the setting for her novel the prairie states of the United States at the turn of the century.

The Ex Basketball Player by John Updike Essay examples -- English Lite

The Ex Basketball Player by John Updike A Loss of Motivation In English Seven we read a poem called the "Ex Basketball Player" by John Updike. The main character's name was Flick Webb. The poem explains how Flick lost motivation. In high school Flick was an excellent basketball player, if not, the best. After high school Flick didn't continue his basketball skills, and he never had tried as hard on his academics as he did on basketball. Flick now works at Berth's Garage and has a dead end life. I think that Flick gave up because he didn't want to work at something that didn't come easily, such as academics. I enjoyed this poem because it makes you think, I will now tell of a time when I lost motivation. In fourth grade I took gymnastics. I really like it, and had a lot of fun. The problem was that after a while my teacher didn't seem to teach us many new tricks. On top of that, they were ready to move to a new building. This building had a low ceiling, so I couldn't do the uneven bars. The uneven bars happened to be my favorite event, so I decided to quit. ..

Compare and Contrast Lennie and Crooks Essay

Don’t judge a book for its cover. In the book â€Å"Of Mice and Men†, the people in the bunkhouse had their differences and similarities. Crooks and Lennie had their own differences and similarities, Crooks suffered from racism while Lennie didn’t, Crooks was a lonely man while Lennie had George, and both of them were outside of society. Crooks suffer from racism. He lives alone in his own bunkhouse. Curley’s wife treats him like if he was her slave, one time she entered his room and started denigrating him because of his color. He also doesn’t goes to the â€Å"saloon† to play cards or hang out with the other guys. Lennie has George; they have someone to count on. Tough George sometimes makes fun of Lennie they still know someone is there. On the other hand, Crooks has nobody to rely on. Also, they don’t go further their relationship. They both remain outside of society. Crooks started being a hostile; he wanted to be alone and didn’t let anyone get into his room. Lennie is mentally retarded; this is what makes other people make fun of him or he’s unable to do things. At last, they both rest in Crooks room because they don’t fit in the group of men. As they weren’t the same they still had their own differences and similarities, which made them, get together. Lennie had George but Lennie didn’t fit in the group that made him lonely and that’s one part that brings them together, by loneliness. People are not meant to be alone, everyone is meant to have someone in their lives.

Notes on “The Adventures of Huckleberry Finn Essay

â€Å"Though the novel is entitled The Adventures of Huckleberry Finn and the story is told by Huck, the key character in the novel is Jim† The Adventures of Huckleberry Finn has two key characters, one is the slave Jim, the other; the protagonist Huck. Jim and Huck could each be considered the key characters for different reasons, Jim as he is the main representative of the typical slave (slavery being the most important theme of this novel) and Huck for he is the main storyteller. Jim is an important character in The Adventures of Huckleberry Finn, and without him the novel would be ineffectual. However The Adventures of Huckleberry Finn is a novel about the adventures of the protagonist Huck, and it is more likely that the key character of this novel is Huck because we see everything from his view. In a novel which is written as a satiric social comment upon the southern states of America Jim’s role as the manifestation of slavery must be a key one. Incidents in which Jim interacts with other characters and their reactions to him are meant to symbolise the wider society’s opinions on slaves and the practice of slavery. Jim, is a heroic figure in a book whose main characters consist of liars, cheats and scoundrels. Jim always does the right thing if he can, he always feels empathy for others even if those people show no such emotions for him. The incident at the end of the novel when he saves Tom and risks what he believes to be his own freedom is a case in point. We empathise with Jim because even though other characters suggest that his feelings are least important, whose life is lesser, whose existence is trivial, he manages to stay cheerful, and even kind to those who treat him in this manner. This quality makes him even more heroic, for he is a figure who turns the other cheek, and is kind to others no matter what. Jim doesn’t lie or cheat, or steal or gamble and looks down on these activities. Jim is never bitter, he never complains, and never expects Huck to return or even notice what he does for him. However this is no to say that Huck is not heroic himself, his support for Jim, a black man, who Huck has been taught is inferior and as important as a pack horse is astounding, and displays that Huck is strong enough and heroic enough to make the harder choice and choose his heart over his conscience. An example of Huck choosing his heart occurs just after Jim has been sold by the King and the Duke for forty dollars, Huck believes he has been forced to make a choice between Jim and heaven. He chooses Jim with the words † All right then, I’ll go to hell†. It is Jim’s escape and the subsequent threat of his re-capture that provides the reason for himself and Huck to leave the island and travel down the river where most of their adventures occur. Without Jim Twain would lack a reason for Huck to travel down the river and experience what he experiences, without Jim this would be little more than a story about a boy who fakes his own death, and then lives on an island. Add to this the fact that Jim is the leader during the travel down the river. He is the one who knows all the signs of weather, either good or bad, it is he who makes their journey its success and ensures their lives. Jim is the maturest out of himself and Huck. Huck’s immaturity is shown when he puts the rattlesnake in Jim’s sleeping bag, or when he plays a trick on Jim during the fog. Jim’s maturity is displayed by his reaction to the incident when Huck plays a trick on him during the fog. Without Jim the novel would be innefectual because Huck’s development would be stunted without him. One prime example of Jim’s importance occurs when Huck comes closer to fully realising that Jim is a real person too and the colour of his skin does not diminish his humanity. Huck has realised that Jim is a human and that he should not play tricks on him or regard him as stupid, around the end of the novel Huck says â€Å"I knowed he was white inside†, Huck is expresing his realisation that Jim is a human in the only way he knows through making Jim white. Huck’s realisation is well brought across to us just after he has hidden in the fog, and returned to Jim, Jim works out that Huck is trying to trick him and reacts very badly to Huck’s prank. Huck then says. â€Å"it was fifteen minutes before I could work myself to humble to a nigger- but I done it, and I warn’t ever sorry for it afterwards, neither. I didn’t do him no more mean tricks, and I wouldn’t done that one if I’d knowed it would make him feel that way’. Huck and Jim have a symbiotic relationship, they need each other Huck needs Jim to remain dynamic and keep our attention, and Jim needs Huck to justify his presence in the novel. Jim’s effect on Huck is huge it is through Jim that Huck begins to learn about how the colour of skin does not alter the person inside. An example of this occurs when Huck says † and I do believe he cared just as much for his people as white folks does for their’n â€Å". Huck justifies Jim’s existence as a character of substance in this novel, for through helping Huck and caring for him, Jim is makes an impact on the reader, and hence makes his position in the novel as one of it’s main characters more tenable. However while it is obviously true that Jim teaches Huck he is not Huck’s only teacher, several other characters such as Pap and Tom also teach Huck valuable lessons. One example of Huck being taught by someone other than Jim occurs when Huck says â€Å"If I never learnt nothin else out of pap, I learnt that the best way to get along with his kind of people is to let them have their own way. † It is through Huck and his reactions to various events that Twain passes on his opinions to the reader. Huck is a character through which the author, in Twain puts across his point of view, for example Huck’s realisation that Jim is also a human and also important. Twain is trying to get this message across to the public. Huck is a representation of the common person at the beginning of the novel. He is white, uneducated, simple, and not willing to think about what he is told just willing to accept it. Huck’s realisations about right and wrong, and importantly his own ability to determine this for himself are drawn out and argued logically inside a story which will hold the readers attention. Through Huck Twain frames all the key issues of freedom, racism and slavery, personal integrity and social rebellion against social attitudes of the period. This occurs when Huck interacts with key characters who are representative of a theme or an idea being presented by Twain. For example his interaction with Tom who represents conventional social attitudes, as the novel progresses Huck is less inclined to accept what Tom says or does as correct. One example of this occurs when Huck quits Tom Sawyers band of thieves, he no longer agrees with Tom, and many of Tom’s imagined incidents such as that of rading the summer school picnic no longer hold any credence with Huck. This moving away from Tom and what he represents, is an indication of Twain’s rejection of conventional social values. Jim is the symbolic representation of only one of these points of discussion, slavery. Jim is only a part of that whole because he represents only one of the themes that Twain is discussing in this novel. Unlike Huck, Jim is not the one who reveals the author’s opinions through his actions and reactions he is merely representative of one of these ideas. Without Huck’s presence the novel lacks a unifying element. Jim is unable to fill the void in this regard as he is a relatively static character who does not change. This is unlike the dynamic Huck who changes some of his opinions and learns about many things ranging from serious issues such as slavery to simpler things such as to how to discern what the weather will be. The most important factor that leads me to argue that Huck is the protagonist comes from the fact that the whole novel is told in first person. It is Huck’s views not Jim’s that we get, it is his outlook that colours our opinion, and most importantly his vernacular we read. In fact Jim himself is seen through Huck’s eyes, with Huck’s opinion colouring our own. Huck is omnipresent, this is not so with Jim he continuously disappears when it does not serve Twain to have him in the episode. Debates inside Huck’s mind, the incident when Huck plays a trick on Jim during the fog, and even the whole Shepardson, Grangerford incident are lacking the presence of Jim. When Huck meets the Shepardsons and the Grangerfords, for example Jim magically disappears into the bushes to repair the raft. Huck is in every moment of the novel, and other characters are merely there because they interact with Huck, Jim is no exception. Jim is an extremely important character in The Adventures of Huckleberry Finn. Jim represents slavery the major theme of the novel, is forgiving, and kind, however this makes him a heroic character, not the key character. Huck on the other hand is the key character by virtue of his predominance throughout the book, he is on every page, and every line and unlike Jim he is the character who reveals and in effect discusses issues through his reactions, action and interaction with other characters. Hence it is fair and logical to conclude that although important Jim is not the key character of the novel, that honour must go to Huck.